This is one of my favorite subjects! How will you market your lessons?
Are you going to offer a special incentive to get people to come to you? What will your incentives be? How long will you run with a particular incentive? Do you have catchy ways to talk about your business in your ads?
- Business cards are a must. Keep them with you so you always have them ready to hand out.
- Craigslist is a great place to get started. You can put a link in your Craigslist ad to take the reader to your website where they can find out more about you.
- Flyers to place in businesses that will allow you to post them.
Do you want a website? If you do, this is all you need:
- An intro about yourself.
- Hours of operation.
- Contact information.
- Incentives that you may be offering at that time.
- Let your potential customers know why they should choose you.
Make it a one page site. It doesn’t have to be extravagant, but it does need to be attractive.
Let’s talk about incentives to get you loaded with students.
I have always offered incentives and the ones I have chosen really work. I’m going to give you examples so you have an idea of where to begin. If you come up with one please share it with us! We need to keep good ideas and creative ways to keep our client list full.
Offer free lessons. Yes, give a little bit of your time away, but be smart about it.
- 6 Lessons for the price of 4.
- 10 Lessons for the price of 6.
- 1 free lesson for a referral that signs up for lessons.
- Christmas incentives.
6 Lessons for the price of 4
How this incentive works.
You are going to charge for the first four lessons. You are going to collect this at the beginning of the month. (I will get in to how you are going to get paid for your lessons a little later on.) You will give the first free lesson during the second month the student takes lessons, and you will give the second free lesson during the third month the student takes lessons.
You’ve scheduled your first student. At the first lesson you collect the money for the lessons that month. If there are four weeks in the month, charge them for the full four weeks. If there are five weeks in the month, charge them for the full five weeks.
The second month. You are going to give them 1 free lesson this month and charge them for the rest of the weeks in the month. Make sure your invoice reflects the free lesson.
The third month. You are going to give them 1 free lesson this month and charge them for the rest of the weeks in the month. Make sure your invoice reflects the free lesson and that it is the last free lesson.
Do this for the 10 lessons for the price of 6. You want to extend the free lessons over the next four months of lessons after the first month.
1 Free Lesson for a Referral
This is an easy one.
- A current student refers a new student to you and you schedule them for lessons.
- After the new student shows up and pays for their lessons, give the referring student a free lesson.
- Make sure your invoice shows the free lesson to your referring student.
- Warning! Do not give the free lesson before the new student begins taking lessons.
I love this one and it works!
On Craigslist and my website I offer this:
Give the gift of music for Christmas! Are you giving an instrument as a gift for Christmas? Include lessons with that gift. I offer 10 lessons for the price of 6! You can schedule your lessons ahead of time. I will gift wrap the books they will use at their lessons and include a welcome card, so you can add this gift to their instrument.
This really works. You get paid for the lessons and books ahead of time. Wrap the lesson books in fancy paper, add the card and you have an excited student coming to you at the beginning of the new year. This also impresses the parent that you would put this kind of thought into your lessons.
I hope this is sparking some creativity and some thought into how you would like to get students to sign up for your lessons.